ABOUT US

Cursive Curses is a wearable experiment — a brainchild of Arpit Hooda, born from the urge to create something every day that feeds the soul and speaks louder than words. What started as an exploration of personal expression evolved into a brand that bridges memory and future.

Cursive nods to Indian roots — handwritten history, flowing forms, and stories passed through generations. Curses is a wink at the artist’s life; both a blessing and a curse. Together, they capture the truth of creative pursuit.

Cursive Curses is for everyone who sees the world as a canvas — the artists, the misfits, the aesthetes, and the culturally curious. It's for those who believe that what you wear should feel like a second skin — a statement.

Drawing from experiments and the need to keep evolving — the brand blends high-fashion storytelling with metamodern silhouettes and tactile textures. Each piece is built to elevate your confidence and spark conversation.

Count your blessings. And wear them too.